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Rooibos (Afrikaans for red bush; scientific name Aspalathus linearis) is a member of the legume family of plants and is used to make a tisane (herbal tea). The product has been popular in South Africa for generations and is now consumed in many countries.

Rooibos is only grown in a small area in the Cederberg region of the Western Cape province. Generally, the leaves are oxidized or fermented to produce the distinctive reddish-brown color, but unfermented "green" rooibos is also produced.

In South Africa it is more usual to drink rooibos with milk and sugar, but elsewhere it is usually served without. The flavor of rooibos tea is often described as being sweet (without sugar added) and slightly nutty. Preparation of rooibos tea is essentially the same as black tea save that the flavor is improved by longer brewing. The resulting brew is a reddish brown color, perhaps explaining why rooibos is sometimes referred to as "red tea."

Rooibos is becoming more popular in Western countries particularly amongst health-conscious consumers, who appreciate it for its high level of antioxidants and lack of caffeine.

Although rooibos was first reported in 1772 by botanist Carl Thunberg, the Khoisan people of the area had been using it for ages and were aware of its medicinal value. The Dutch settlers to the Cape adopted rooibos as an alternative to black tea, an expensive commodity for the settlers who relied on supply ships from Europe. Until the 19th century, however, Dutch usage of the tea was minimal.

In 1904, Benjamin Ginsberg (a Russian settler to the Cape and descendant of a famous tea family) realised the potential of rooibos and began trading with the local Khoisan people who were harvesting it. He sold his "Mountain Tea" to settlers in the Cape and shortly became the first exporter of rooibos using contacts from the family tea business.

In the 1930s, Ginsberg convinced a local doctor to experiment with cultivation of the plant. The attempts were successful, which led Ginsberg to encourage local farmers to cultivate the plant in the hope that it would become a profitable venture. The first attempts at large volume cultivation were a disaster due to the small size of the seeds. They are no larger than a grain of sand and so were difficult to find and gather. This resulted in the seeds soaring to an astounding £80 a pound, which was far too expensive for local farmers.

Fortunately for Ginsberg, who employed collectors of the seeds, one woman had found a rather unusual source of supply. While other collectors only brought in matchbox-sized quantities of the seed, she continually delivered large bags and was eventually persuaded to share her secret. She chanced upon ants dragging seed one day, while she was searching for the minute seeds. She followed their trail back to their nest and, on breaking it open, found a granary.

Since then, rooibos has grown in popularity in South Africa and has recently started to gain momentum in the worldwide market.

Organic Rooibos
100% Rooibos

Berry Rooibos
Organic Rooibos Flavored with Forrest Berries

Creamy Caramel Rooibos
Organic Rooibos flavored with Sweet Caramel

Chai Rooibos
Organic Rooibos flavored with Cinnamon, Ginger, Cardamom, Black Pepper and Vanilla

Chocolate Delight Rooibos
Organic Rooibos flavored with Cocoa Truffles and Cocoa Bean Pieces.

Earl Grey Rooibos
Organic Rooibos flavored with Essence of Bergamot

Green Rooibos
100% Unfermented Organic Rooibos.

Organic Honey Bush
Has a natural sweet taste of Honey, plant similar to Rooibos

Jasmine Rooibos
Organic Rooibos flavored with the Essence of Jasmine and Jasmine Flowers

Key Largo Green Rooibos
Organic Green Rooibos with Papaya bits (papaya, sugar), Mango bits (mango, sugar), Peach bits (separating agent rice flower), Citrus peels, Rose Petals and Marigold flowers.

Lemon Chiffon Rooibos
Organic Rooibos, Lemon Grass, Marigold Flowers and Flavoring.

Mango Rooibos
Organic Rooibos Flavored with Tropical Mangos

Mint Coco Rooibos
Organic Rooibos, Peppermint, Chocolate Chips (sugar, cocoa mass, cocoa powder, emulsifier
lecithin) and flavoring.

Oasis Green Rooibos
Organic Green Rooibos with Orange, Strawberry, Peach, Sunflower Blossoms and Cornflowers.

Orange Rooibos
Organic Rooibos Flavored with Juicy Oranges

Peach Rooibos
Organic Rooibos with Juicy Peaches.

Pecan Pie Rooibos
Organic Rooibos flavored with Caramel Pieces
and Natural Flavoring.

Rainbow Rooibos
Organic Rooibos flavored with Berries, Cornflower Petals and Amaretto Almond

Vanilla Rooibos
Organic Rooibos Flavored with natural Vanilla